Image by Rittergut & Runnymede.
When creativity is purely play
The next generation of creatives is emerging at Rittergut & Runnymede. I have been looking into how creativity excels when the approach is purely playful. No artist, designer or musician, no creative working in any field, can produce their best work when focussed on a set result. The enjoyment of play is in the process, not the result.